How AI assistants choose the businesses they recommend. Practical advice, no jargon.
“Who’s a good plumber in Laval?” “Which Thai restaurant should I pick in Sherbrooke?” Your customers are now asking these questions to ChatGPT, Gemini, Claude, Perplexity or Copilot. Google’s AI Overviews also show a ready-made answer at the top of the results. The answer takes a few lines and names a handful of businesses. Not ten.…
Read the articleYour customers no longer settle for a list of links. Some ask ChatGPT, Claude, Gemini, Perplexity or Copilot directly: “Who’s a good electrician in Drummondville?” Google also shows AI Overviews at the top of some results. Being cited in these answers is becoming a new form of visibility. It’s called GEO, short for…
Read the articleWhen a customer asks ChatGPT, Gemini, Claude or Perplexity to suggest a business, the assistant doesn’t guess. It relies on public information it has learned or finds on the web. What it says about you depends on what it reads about you. The good news: a good part of that information is in your hands. Here are the sources…
Read the article“Does ChatGPT know my business exists?” It’s the first question most small business owners ask, and the good news is that you can answer it yourself in ten minutes, for free. Here’s how to run the test, how to read the answers and what to fix first.
Read the articleYou’ve surely heard of SEO. Lately, a new acronym has been going around: GEO, for Generative Engine Optimization. Some also talk about AEO (Answer Engine Optimization) or AI search optimization. These terms all describe the same idea: getting AI assistants to name your business when someone…
Read the articleGEO is a young field. There’s no diploma, standard or recipe that everyone recognizes yet. As a result, some agencies promise “guaranteed first place in ChatGPT,” something no honest agency can deliver. Here’s how to sort through them, and the seven questions to ask before signing anything.
Read the article“Who’s a good dentist in Granby?” “Where can I get my roof repaired in Saint-Hyacinthe?” “Which restaurant in Québec City takes groups?” All across Canada, customers are asking ChatGPT, Gemini, Perplexity or Copilot these questions. For a local business, the good news is that these questions almost always include a place, and that you…
Read the articleWhen you search for something on Google, a box with a written answer sometimes appears at the very top, before the links: these are AI Overviews. For a business, being cited in that box, or having its site linked there, can make a real difference. Here’s what can honestly be said on the subject.
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